CGF ARTICLES, OPINIONS & EDITORIALS
TREATING CUSTOMERS FAIRLY, OR NOT? (2016-03-07)
March 7,
2016 18774 18774 
Article by Terrance M. Booysen and reviewed by Deon Francis (Partner: Hogan Lovells)
In today’s times, customers are very much aware of their rights. Whether or not a frustrated customer is standing in a long bank or retail outlet queue -- be this in South Africa or even in the bustle of Paris -- one is bound to hear someone shouting “customer service please!”
More than ever before, successful businesses insist that their front line employees attend various customer training courses in order to improve their customer interaction. Indeed, their drive to improve customer services and their relations with customers is extended to the products and services intended for their customers. Increasingly, customer-centric organisations allocate enormous annual budgets to protect their markets, and these organisations deploy costly activities to measure their customer satisfaction indexes and retention strategies.
Click below to read more...
